A/B Testing
Marketing avatar
Written by Marketing
Updated over a week ago

There are two ways to do A/B testing with this app, depending on what you want to test.

1). If you want to test how the OFFER TEXT and CTA influence a single offer's performance: Add "B" versions of the Offer Text and Call To Action (button text) in step 4 of the offer setup form.

Make sure you include "B" versions of BOTH the Offer Text and the Button Text, otherwise an error can occur.

If you only want to test the button or only want to test the headline, just copy/paste the "A" version of the one you don't want to test into the corresponding "B" field.

The system will automatically test the two versions of the offer against each other and will pick a winner once it has enough data.

2). To test two different PRODUCTS against each other, just create two offers for different products, with the same set of rules.

If two offers have exactly the same rules, then when both of them fit a shopping cart, one will be chosen at random. Then you can just compare the click rate of the first offer with the second."

Step 1

Create a new offer

Step 2

Choose a product to add

Step 3

Select the Advanced options section

Step 4

Select A/B testing

Step 5

Fill in the offer and button text field

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